To give you an idea of my work, I've developed a brand identity for a fictitious guest house called La Maison du RivageThe name evokes the peaceful natural setting by the sea, as well as the ecological values at the heart of the house. La Maison du Rivage embodies moments of serenity and connection with nature, values I wanted to translate into its visual identity.
To reinforce this spirit of calm and tranquility, I chose a soft, flowing fontinspired by the organic shapes found in nature. This choice creates a visual connection with the waves and curves of coastal landscapes, while evoking a welcoming, relaxing atmosphere.
The color palette I selected is dominated by hues evocative of water and nature. Light blue and turquoise recall the reflections of the sea, bringing a feeling of freshness and serenity. These colors also evoke sky and light, creating a peaceful, soothing ambience. Complementing this, shades of brick red, symbolizing earth and nature, reinforce the idea of a healthy ecosystem in harmony with the environment.
White and beige tones add a touch of simplicity and purity, evoking sandy beaches and the architecture of coastal homes. This color combination creates a harmonious atmosphere, where lightness and tranquility take center stage.
Overall, this graphic charter creates a warm, natural atmosphere, deeply rooted in ecological values. It reflects a spirit of relaxation and authenticity, while being contemporary and welcoming. Explore my La Maison du Rivage guest house model to discover how these ideas could be brought to life, online and in a unique visual setting, conducive to quiet, rejuvenating moments by the water.
